78 yarns but we’re contributing positively to the environment. We’re committed to sustainable savings and continue introducing products that are both good for the consumer wallet and the environment. Consumers can find these yarns under our Respun T&Q, Wool-Ease T&Q Recycled, and Wool-Ease Recycled brands. How would you advise a retailer who is interested in stocking your products? Don’t just buy our yarn; tap into our vast cadre of patterns, innovative marketing, and solution-oriented merchandising. What sets you apart from your competitors? We’re a fifth generation family-owned business, where the yarn is more than just a product; it’s part of who we are. We drive the market by constantly introducing trend-right, innovative products like our DIY Glow yarn and exciting collaborations with Tom Daley and RIT Dye. Do you visit any trade shows? Do you plan to visit any soon? We actively participate in the h+h Chicago, US & Europe h+h Cologne, Germany. And many others, too, including Stitches UK. What are you looking forward to most over the next year? Educating the next generation of consumers in learning how to crochet and knit and continuing to bring innovation to the market. What new products can we expect from you in the future? We’ll be expanding our line of glow in the dark yarns which has lit US sales (pun intended), We have officially launched our collection of blanket yarns under our Cover Story Brand. Though we can’t divulge our proprietary secrets, be assured many innovative and exciting products are coming down the pipeline! LION BRAND YARN International – Joel Tokash: joel.tokash@lionbrandyarn.com US-National – Lori Naidich: lori.naidich@lionbrandyarn.com www.lionbrand.com
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