Craft Focus - February/March 2024 (Issue 101)

43 PROFILE deliver commercial grade quality and reliability in their outputs. Whether you’re a greetings card product, event stationer or produce finished products from leather and other similar materials we have a machine to take your business to the next level. Hobby & crafts have boomed over the last two years! Have you noticed any new trends? The number of entrepreneurs wanting to start their own business from what was initially a hobby has grown. We can now see a real passion for what they’re producing and the audience wanting to engage with it and purchase. How would you advise a retailer who is interested in stocking your products? Come and join us at our new studio, have a drink and some cake! Let us show you what our presses can do and how it can relate to your products – and see where we can add some extra shine! What sets you apart from your competitors? We don’t simply sell a product off the shelf, we believe the assistance, the customer service that you receive will ensure you buy the right product only. We’re selling a solution, not selling for the sake of selling, if it’s the wrong product we will tell you and rather we lose a sale. Our ideal client buys from us but then becomes a long-term customer, returning to us for their future needs whether it’s foils blocks or further machines due to their amazing growth! Do you visit any trade shows? Do you plan to visit any soon? Nothing is planned at this point but we’ll see what 2024 brings! What are you looking forward to most over the next year? The launch of a further two machines and the business economy to gain some confidence and kick off from what was a tough 2023 for everybody. What new products can we expect from you in the future? We have two further machines we want to launch in 2024, one is imminent, and one later in the year. There are no comparative companies in what we build in our machinery so we’re confident this will be really exciting for some of our clients, new and old. METALLIC ELEPHANT LTD +44 (0)1206 251 221 www.metallicelephant.co.uk

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