in 2011 with his brother and best friend, with the dream of building a fashion, lifestyle and accessory brand. • Helena Langdon has held important roles such as Head of Online Content at the RSPB charity and former Head of Digital and Communities at Innocent. • Andrew Thornton who has spearheaded Thornton’s Budgens becoming the first UK supermarket to launch Plastic Free Zones. • Andrew Davis who helps organisations transform their business development, communication and marketing activities through digital platforms. • Elizabeth Dakin, UKFT UKFT (UK Fashion and Textile Association) is at the forefront of large-scale innovation projects to tackle some of our industry’s biggest challenges. • Sarah Fox, Co Founder & Creative Director at Be More Fox. Sarah Fox is a specialist in Brand Strategy Marketing, working with start-ups and scale-ups to establish brand substance and positioning. • Holly Dennett. Over the last three years Holly has grown to be one of the largest online sewing social media accounts, with a current following of more than 126,000. • Steffi Stern, co-founder of The Makerss. Steffi, a seasoned needle felting artist, published author and founder of sustainable craft business, The Makerss brings nearly two decades of needle felting expertise to her craft. • Ian Downes. Ian owns and runs Start Licensing a well-established Licensing Agency and Consultancy. The company celebrated its 20th anniversary in 2023. Ian has extensive experience across the licensing, industry and is co-owner of Brands Untapped, writing on the site about licensing, branding and design. CONSCIOUS CRAFTING DEMO STAGE The Demo Stage is the place to go to meet top crafting experts and social media influencers demonstrating their skills, new techniques and products across a variety of hard and soft crafts. Learn from some of the UK’s most popular influencers including: 1. Holly Dennett Sewing on social media with Holly Dennett – how to make sewing social media content… Behind the scenes of how Holly films her eye-catching content. Holly will demonstrate her equipment setup, how to achieve the best shots and then how to edit your content once filmed to ensure you catch your audience’s eye. Holly will also show: • Essential Equipment needed to make eye catching content • How to successfully light and film your content • How to batch film social media content. • How to get the most views on video content. • After filiming content… how do I now edit? • Batch filming, edit and draft schedule. 2. Living in Loveliness with EQS Join Kerrie from Living In Loveliness as she launches her patterns and kits with EQS. Living In Loveliness is a UK company who prides itself on creating patterns and kits which are perfect for workshops. Many of the Living In Loveliness patterns feature a full tutorial accessible via a YouTube link and QR code. This means you can use the patterns, which feature a tutorial for workshops and customers who do not finish during your workshop can finish at their leisure with the support of a full tutorial. Kerrie and Craig are delighted to be working in partnership with EQS to distribute the Living In Loveliness kits and patterns. 3. The Crafty Lass Using the Cricut machine for English Paper Piecing, with Paula Milner The Crafty Lass. Learn how to use Cricut to help with English Paper Piecing! Paula Milner – The Crafty Lass will be demonstrating how to create hexagonal paper template pieces in the Cricut Design Space before cutting them out using the Cricut Maker. Additionally, she will show how to cut your fabric into hexagons using the Cricut Maker’s rotary blade. Paula will talk through each step and be on hand to answer any Cricut crafty questions you may have. 4. Sue Smith for S E Simons Paper crafting made easy with Olfa. Sue Smith will walk you through how using Olfa precision cutting tools will level up your paper crafting designs. Olfa tools give you the ability to create breath-taking results, without the need for a cutting machine. Established in 1956 in Japan, these quality tools are essential for any crafter. 5. Annie Gianini of STITCHFINITY Why advent calendars are great for your business. Annie Gianini of STITCHFINITY talks about the benefits of advent calendars to your business and provides help with how to get started. STITCHFINITY released their first cross stitch advent calendar three years ago and have seen year on year growth and now have a tight knit community of stitchers the world over. Learn how it started, what she learned and how you can get started with your own advent calendar – no matter what your business. You’ll also get access to her advent calendar workbook. 6. Dannells How to make a bespoke lampshade using a Dannells Lampshade Making Kit. Join Dannells to find out first-hand how easy it is to make a stunning drum lampshade from your own choice of fabric, using their innovative Lampshade Making Kits. Packed with hints, tips and creative ideas, Dannells Demonstrator, Sam, will show you how every level of crafter can create beautiful lampshades, and how the Dannells Lampshade Making Kit range will make the perfect addition to your craft retail offering. 7. The Makerss The Craft of Needle Felting - a guide for beginners by Steffi Stern. Embark on the enchanting journey of needle felting with Steffi Stern, founder of The Makerss, a 32
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