13 ADVERTORIAL INSPIRE AND CREATE DESIRE: WHY YOU SHOULD STOCK OUR CRAFT MAGAZINES Would you like to boost your shop’s footfall, customer loyalty and spend? You can with our bespoke range of Australian craft magazines. Here’s why… Shopping isn’t just a buzz, it’s an experience that can be made even better by stocking our craft magazines! Crafters can indulge in their passions by picking up a must-have title with eye-catching covers and project descriptions that create desire and practically sell themselves. Magazines aren’t just a luxury for crafters, they’re a necessity. Hobbies and interests are essential to their lifestyle and keeping up-to-date with the latest information in their niche is important. Unlike one-time purchases, magazines offer a fresh and exciting product with every issue that crafters are more likely to buy regularly. Our Australian craft magazines aren’t available in newsagents or high street retailers making our magazines a unique drop-in for customers with a love for crafting. Retailers who stock our range of craft magazines have seen a significant increase in footfall in their stores. Crafters rely on specialist magazines for their regular feed of information, and this is great news for retailers who want to increase their profit margins with great bolt-on product lines in craft stores. By catering to your customers’ needs and stocking our exclusive Australian craft magazines, you can gain an even greater advantage over other local craft stores. As more people are turning to crafting hobbies as a way to fill their spare time inexpensively, your reputation and profits will soar once word gets around that you offer these must-have magazines. CRAFT YOUR ADVANTAGE: The benefits of stocking our specialist craft magazines to boost your business and meet your customer’s needs… 1Craft magazines are a powerful product category to attract and retain customers. As a specialist craft retailer, offering our range of exclusive craft magazines will draw customers to your shop, as they can’t be found in local newsagents. Crafters are dedicated to their craft and are more likely to buy every issue of their favourite magazine, providing a compelling reason for them to return to your shop and build customer loyalty. 2Stocking our range of craft magazines will enhance your reputation and increase customer satisfaction. 3The right selection of craft magazines can perfectly align with your existing products. They complement your core product lines, driving sales and customer engagement. 4Craft magazines are always up-todate, providing timely information and on-trend inspiration to your customers, keeping them engaged with the latest developments in their craft. 5Craft magazines are an easy sell. Eye-catching covers and inspiring content make them highly attractive to customers, encouraging impulse purchases and incremental sales. 6Regularly refreshing your craft magazine display provides a steady stream of fresh inspiration. There’s always something new, tempting customers to return for more. 7Craft magazines are a light on valuable retail space, with a high sellthrough rate and light in-store footprint. 8Craft magazines are a perfect impulse purchase. 9Specialist craft magazines inspire and create desire for specific materials and products, providing a valuable cross-selling opportunity for retailers. As customers see new techniques and projects, they’re more likely to purchase the materials needed to bring their ideas to life. 10Craft magazines offer customers valuable tips and ideas, helping them improve their knowledge and skills in their craft. As their abilities grow, so does their spend, providing additional opportunities for retailers. 11Staff members will also benefit from reading craft magazines, staying up-to-date with the latest trends and techniques in their craft, which can also inspire and inform in-store crafting classes. 12Retailers can earn a minimum of 30% of the cover price of craft magazines, providing a profitable revenue stream that can help to support the growth and development of your craft business. In summary, stocking magazines can attract new customers, increase footfall, boost sales, and add a profitable revenue stream to your store, while also providing customers with new and interesting ideas and treat they deserve. Feb/Mar 2024 FEB/MAR 2024 your heart in your hands a u s t r a l i a n SUNSHINE & LOLLIPOPS Designed by Anni Downs with Tilda Jubilee fabrics Welcome to the festivities! PATCHWORK A SUMMER QUILT CROCHET A SUN HAT AMIGURUMI A STRAWBERRY DOLL APPLIQUÉ A BRIGHT CUSHION CREATE A FRAMED EMBROIDERY 2024 BOM BEGINS NOW! PATCHWORK • APPLIQUÉ • EMBROIDERY • CROCHET • KNITTING • TOYMAKING No. 217 (Vol. 25.1) AU $12.95* NZ $12.95* (Both incl. GST) HSP2501_OFC_FINAL.indd 1 7/12/2023 9:32:57 AM If you’d like more information, give us a call on 01672 514288, or email us at: info@manorhousemagazines.co.uk www.manorhousemagazines.co.uk
RkJQdWJsaXNoZXIy MTA0NTE=