THE 70TH EDITION Craft Focus sits down with Rebecca Deeming, Communications & Events Manager at BTHA, to discuss what visitors can expect at Toy Fair 2024 What can visitors expect from Toy Fair 2024? The response to Toy Fair 2024 has been nothing short of phenomenal, with the event selling out months before the show. The high re-booking rate, reaching its highest point in years, is a testament to the industry’s unwavering trust in the event. The fact that so many exhibitors and brands consistently return reaffirms the importance of Toy Fair in the industry calendar. As we mark our 70th anniversary in 2024, we’re thrilled to announce the return of industry giants such as LEGO, Hasbro, TOMY and Spin Master Toys. Their presence provides an extraordinary opportunity to network and connect with the biggest names in the toy industry. To accommodate the growing demand, Toy Fair 2024 has expanded its show floor, now covering both the Grand and National Halls on both levels, as well as venturing into the new Upper West Hall at Olympia London. This expansion ensures that the venue will be buzzing with excitement generated by the stellar line-up of exhibitors. Visitors can look forward to more exhibitors, more product showcases, and an even more immersive experience. The array of products at Toy Fair 2024 is truly astonishing, with thousands of new launches spanning various categories. From arts and crafts to tech toys, plush, STEM toys and exciting licensed toys, there is something for every interest and age group. This event presents a great opportunity to stay ahead of the latest trends and be inspired by the incredible creativity showcased under one roof. What’s new at Toy Fair 2024? All I will say is, be prepared for some exciting moments that will make this edition of Toy Fair truly special. There will be elements of nostalgia woven throughout the show, honouring the rich history of Toy Fair and celebrating the incredible journey it has taken over the past 70 years. So get ready to be transported to the past while also experiencing the cutting-edge trends of the future! How can exhibitors and visitors sign up? Exhibitor spaces for Toy Fair 2024 have all been sold out, however, for industry professionals who want to attend, signing up as a visitor is quick and easy. Simply head to the Toy Fair website and register for a free visitor pass. This pass grants you access to the largest toy gathering in the UK, where you can discover the latest trends, connect with industry leaders, and be part of an incredible community. Don’t forget to stay up to date with all the latest news and announcements about Toy Fair 2024. Join our community on LinkedIn, Instagram, and X (@ ToyFairUK) for regular updates, and be the first to know about the exciting developments leading up to the show. We look forward to seeing you at Toy Fair 2024, where you’ll discover the cutting-edge products, trends, and connections that will shape the future of the toy industry. Don’t miss out on this unmissable event. Register to attend at: https://toyfair2024.eventreference.com/register “As we mark our 70th anniversary in 2024, we’re thrilled to announce the return of industry giants such as LEGO...” 35 TOY FAIR
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