18 Celebrate the magic of Christmas with Pentel Pentel has announced its upcoming social media Christmas campaign, bringing a mix of inspiration and creativity, guaranteed to make the season extra special. As the campaign unfolds Pentel will focus on their flagship EnerGel range together with the wide range of Pentel Arts products. Influencers will play a significant role throughout this campaign demonstrating the versatility of these products and motivate the followers to engage, learn about and connect with the Pentel brand. Throughout the duration of the campaign #PentelWishList will combine a constant stream of activity across social media including influencer reviews, mini campaigns, competitions and engaging content via a series of videos, posts, reels and stories. Mini campaigns will support Pentel’s influencer activity providing additional product information on the featured products. Pentel’s hugely popular Brush Sign Pen range will feature across all activities this Christmas, from decorating cards to personalising gift tags, across the range of 30 beautiful colours which lends itself to endless Christmas projects. Marketing Manager, Wendy Vickery, says, “Our Christmas campaign is one of our largest campaigns throughout the year and plays a fundamental part of all our social media activity. It allows us to fully engage with our followers across all of our social media channels and we invite everyone to get involved. It’s designed to bring a touch of magic and inspiration to the festive season by encouraging consumers to try personalising gifts, decorations and handwritten cards using products they may be trying for the first time.” Pentel’s campaign will reach over 1.4m followers over the Christmas period. Visit www.pentel.co.uk for further information. Brits to shell out up to £1,000 this Christmas With just weeks until the big day, new research shows that 45 per cent of Brits will be spending the same this Christmas as they did last year. 73 per cent worry about finding the perfect gift and 98 per cent are keen to support local businesses Despite cost of living concerns, over 45 per cent of Brits will be spending the same this Christmas, with 33 percent spending more, according to new research from local gift card champions Town & City Gift Cards. Some 28 per cent of people say they’ll be spending £751-£1000 this Christmas, with the need to purchase gifts for friends and family given as the reason for Christmas spend staying the same or increasing. But finding the perfect gift isn’t always easy with a huge 73 per cent of Brits worrying about finding the perfect gift. The research also revealed a move towards more ‘useful’ gifts that offer choice with 89 per cent planning to buy at least one gift card this Christmas. 92.9 per cent prefer giving a gift card to cash with 77 per cent saying this is because it encourages the recipient to treat themselves. And gift cards are a Christmas present that people want to receive too, with 89 per cent saying they would like to receive a multi-store gift card that can be spent at more than one business and 94 per cent preferring gift cards that can be used in various sectors, such as retail, hospitality and leisure. Support for local is higher than ever with 98 per cent keen to support local this Christmas and 87 per cent saying supporting local businesses helps to keep them open. 60 per cent say shopping local offers a better experience. The research was undertaken by Town & City Gift Cards in August 2023 with over 1,000 consumers, employees and organisations. Town & City Gift Cards are local gift cards that can be spent with national and independent retailers in a particular town or city, locking spend into that place. Colin Munro is the managing director of Miconex, the firm which provides the technology for the Town & City Gift Card programme and said: “The research revealed changing attitudes towards gifting with a greater emphasis on gifts that can be used in a practical way and offer the recipient choice. “There’s also a really strong awareness of the need to shop local because people realise the impact it has on their community. Local gift cards wrap up choice and support for local in one gift card, reducing the pressure and worry of finding a perfect gift as the recipient can choose exactly what they want from all types and sizes of local businesses.” Visit: https://townandcitygiftcards.com
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